Welcome to our new digital home

As Enerdyne grows, we felt the need for a digital presence that truly represents who we are today, as well as where we are headed. Our old website no longer reflected our capabilities, our values, or our ambitions. It was time to build something that matched our evolution.

We worked with an external team, and took a systematic approach to revamping our website. We wanted a clean, modern look that would resonate equally with potential suppliers and potential employees.

The team

The project was led by Deepak Gopalakrishnan (Chuck) – an experienced marketer, content creator, and co-founder of Rough Paper Creative. He helped us sharpen our positioning and translate it into website copy that is clear, confident, and reflective of our ethos. The design was developed by Darshan Panchal and brought to life online by Aditya Bohra from Flow Unbounded . Together, this team ensured that every detail was aligned with our vision.

The result is a site that distils everything we stand for – our offerings, our locations, even our CSR initiatives – into a modern, sleek experience. We’ve also ensured that our personality comes through, with real images of our new HQ and many more updates to come.

We hope to keep our News & blog section active, where we will share insights into the automotive market, our initiatives, and our leadership perspective.

Interestingly, this project was set in motion back in 2022, when our director Shreyas came across an article by Deepak in ET Brand Equity and suggested we work with him. A few conversations (and years!) later, this idea turned into a full-fledged website overhaul – a reminder of the serendipity and power of partnerships we wrote about in our previous post.

From the team behind the project

“This was a wonderful project for me to work on. Ranjan is passionate about what he does, and I wanted to make sure his personality and ethos is reflected through the site. We had some nice touches like Gandhiji’s quote, softer aspects of the company such as its values, apart from the many components they sell. I am particularly proud of the line we worked on together – cut costs, not corners. I am proud that this site will herald in a new era for the company and wish them all the best!”
– Deepak Gopalakrishnan, content consultant & co-founder, Rough Paper

“For me, it’s thrilling to see both a new digital home and a new physical home for the company, launching in the space of a month. I have been running this company for 20 years and feel that it’s truly at an inflection point now. I am proud of how the site feels, and it’s a good omen that since we started this project we have opened a new factory and sealed some major deals. Onwards to the future!”
– Ranjan Gupta, founder & director, Enerdyne